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Join the Conversation You Want to Have…with the People You Really Want to Talk To
Robin Carey's Social Media Today offers the Web's Best Thinkers on Social Media and Web 2.0. The site connects leading bloggers with enterprises. With more than 200 million people around the globe now participating in one or more online communities, social networking has become an essential tool for companies to engage, listen to, and interact with customers and potential customers in ways that have never before been possible. When they are successful, online communities–which allow interaction between members through blogs, comments, surveys, webcasts, discussion threads, brainstorms, chats, and other social activities–enable productive relationships to develop between members and the sponsoring company. But, as some early adopters have found, the challenge for businesses is how to create and maintain communities that not only engage, inform and entertain their members, but also deliver measurable business value. Finding participants is often easy; finding exactly the right participants–those who are most likely to be interested in your company’s products and services–is hard. SocialMediaTodayLLC helps global organizations create purpose-built BtoB social communities that are designed to achieve specific, measurable corporate goals by engaging exactly the customers and prospects you most want to reach.
The Five Principles of Successful BtoB Social Communities
There’s a lot more to it than that, of course, and we’d be delighted to talk you about how you can create a successful, purpose-built BtoB community for your organization. Contact us today. |
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