Archive for June, 2016

Using Video Ads That Automatically Begin to Play to Generate Website Video

Wednesday, June 29th, 2016

Website ads have evolved over the years. I remember the first banner ads that came out. They were rudimentary but new, so people started to click on them. It was those clicks that lead to pay per click and clickthrough revenue generation from advertisements on websites. It was like a light bulb lighting up over the heads of marketers where they noticed that people on websites could be enticed to look at advertising. Now we have services such as outstream video ads that make video advertising on websites much more useful. The video ads only begin to actually play when a viewer scrolls enough so the video is on the screen. (more…)