Prevent Social Media Problems Before Exploiting the Opportunities

In the past week, we’ve discussed enterprise-level social media strategies and suggested initial steps that large organizations consider as they explore social media.

One strategic mistake that seems common is for organizations to seek opportunities but ignore the potential drawbacks of social media. While I am rarely the kind of person to concentrate on the negative, when it comes to social media an ounce of prevention is worth a ton of cure. …

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